How to quote a lawn mowing job
Price your time first and the size of the yard second. Start with what you need to earn for every hour you’re on a property, after fuel, gear and the truck. Then price each yard by how long it takes you.
Before you drive out, look at the property on a satellite map. Look for the open turf and the beds you will trim around. Write down your guess in minutes. On the first visit, time yourself from the moment you unload to the moment you pull away. If the yard took 40 minutes and the drive to it costs you 5 more, you are pricing 45 minutes of your day. Adjust the quote before the second visit.
Overgrown yards need their own price. One lawn pro wrote that a neglected yard, with grass 2 feet tall, can take “triple the effort and labor.” Put a first-cut price in every new quote, in writing, and ask for a photo before you go. A quote that says “first cut, then weekly” up front shows the customer why the first bill is higher.
How to get paid on the day
“It is the time spent chasing it up that gets me,” one lawn owner wrote. Send the invoice the moment the yard is done, while the customer is looking at a fresh cut. Make it a text with a link they can pay from, in place of a paper invoice in the door.
Decide your rules once and write them in your service agreement:
- When payment is due (the day of service, or within 7 days).
- What happens after 14 days unpaid (you pause service).
- Whether you keep a card on file for weekly customers.
For weekly customers, try a flat monthly price. You quote the year, divide it by 12, and bill the same amount each month. An owner who bills this way wrote that “quoting yearly and billing monthly allows me to predict my year more accurately.” Write down what the monthly price covers and what costs extra, like a first cut or a leaf cleanup.
Send a short, polite reminder at 3 days and again at 7. On Pro, your app sends invoice nudges on its own.
How to build a route that holds
Group your yards by day and by area, so each day’s drive runs in a line from yard to yard. Put every-other-week yards on alternating weeks so each week carries about the same load. Keep 1 open slot each day, or 1 open half day each week, for rain and redos.
Each yard needs a short note that travels with it: the gate code, the dog, where to park, the bed the owner cares about. Write it once, and you or your helper sees it every visit. When you add a new customer, put them on the day you already work nearby. Fill the streets you already mow before you take a yard across town.
Rain days, without the phone tag
Make the call by 6:30 AM. Push the whole day back 1 day, text every customer on it at once, and let the rest of the week slide with it. If the week fills up, move every-other-week yards first. They already go 2 weeks between cuts.
Keep a short list of yards that cannot wait: a rental showing, a party, a picky HOA. Those get the first dry slot.
The rain text, to copy: “Rain today, so your mow moves to Monday. Same price. Reply here if Monday doesn’t work.” Change the day, then send it to every customer on the moved list at once.
How to get your next lawn customers
Look first for new customers next to your current ones, on the streets you already drive.
- Ask for a Google review the same day you finish a yard.
- Keep your Google Business Profile full: your service area, your hours, real photos of real yards and every review answered.
- Leave a door hanger on the 4 houses on each side of a yard you just cut.
- USPS Every Door Direct Mail lets you mail to every home on the routes you choose, with no names or mailing list. Pick the routes that cover the streets you already mow. One lawn pro’s advice was short: “just use the post office every door direct campaigns.”
Do some of it every week. On Pro, your app sends the review requests for you.
What your lawn care app would do
A lawn care app with 4 screens you would open every day. Today: your route in your order, with the notes for each yard. Customers: every yard with its schedule, its price and its history. Money: what is billed, what is paid and who still owes you. Quotes: new yards waiting for your okay. Pro adds the automations that send reminders, invoice nudges and review requests, and an AI teammate that answers new inquiries and drafts quotes for you to approve. It would be built in your words and your order, on your phone and your computer.
Not ready to start? Have Otis audit your business, free.